Our Mission

To use NFC technology to empower retail customers by providing them with relevant product information on their phones through contact and to enable retailers to better merchandise and market to customers through customer engagement analytics.

How TouchTag^TM Works

TouchTag outfits retailers with smart NFC product information tags. These tags will load product information, reviews, and recommendations (all controllable by the retailer) onto a customer's phone through touch, and will do so faster than a customer can search online.

About Us

Brick and mortar retail is old, and has lacked significant innovation for much of the 21st century. Or at least, retail is old in the mind of the average retail shopper. While there have been significant innovations in the past few decades making it easier for retail businesses to run, there has been little to improve the retail experience for the customer. Maybe a few more kiosks and in store apps, but for the most part the customer shopping environment is the same now as it was 50 years ago.

The main problems that the TouchTag team saw were the lack of easily relevant information provided to retail shoppers and the difficulty for many retailers to know what products their customers are engaging with. They believed that the lack of product information provided to customers leads to “showrooming” and searching for products they see in store online. The TouchTag team also saw the difficulty many retailers have in understanding what products customers are engaging with. They knew that a retailer can better market and sell to their customers by knowing their customer base’s engagement and behavior.

The TouchTag team knew that they needed to create a faster and more convenient way for retail customers to access the product information they are already searching for online, allow retailers to control this information and enable retailers to track what products their customers are engaging in in-store. It was a daunting task, but the TouchTag team was up to it.

The solution the TouchTag team arrived at was outfitting retailers with smart NFC product information tags. These tags will load product specific information, reviews, and recommendations onto a customer’s phone through touch, and will do so faster than a customer can search google. While all information is provided by TouchTag, everything shown to a customer can be controlled by the retailer. Anything a retailer wants to show their customers can be added, and anything a retailer doesn’t want their customers to see can be removed. All customer scans can also be tracked and analyzed by TouchTag, allowing retailers to understand what products their customer base is engaging with, track customer instore behavior more accurately, and analyze how the retail floorspace is being utilized. The solution they came to would become TouchTag.

In the very near future, the world's product information will be just a touch away with TouchTag.

Contact Us

Interested in learning more or getting our products in your store?
Email us for more information.

Info@TouchTag.io